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the insights
01
The five questions that dominate every dataset
SDK builds, wireless connectivity, pin configuration, part selection and firmware updates. The same five clusters recur at every partner, in every region, at every hour.
02
Why general-purpose AI fails on hardware
Generic chatbots invent a pin number and cite nothing. The obviously wrong answer is easy to catch; the plausible, subtly wrong one can cost an engineer hours.
03
The full answer is never in one place
Code outranks web docs as the single biggest source, and one product's answers span nearly 600 connected sources. No datasheet, repo or forum holds the full picture alone.
04
The demand never sleeps
Questions arrive every hour of every day, Saturday 2am as readily as Tuesday mid-morning. 36% of conversations need a follow-up, so one-shot answers fall short.
05
Half the questions come from your own team
FAEs, support and sales engineers reach for the same assistant customers use, rather than digging through a 1,000-page manual. Every resolved question is a customer unblocked or an engineer handed back their time.
06
Four shifts worth getting ahead of
Answers are moving into the editor via MCP, product selectors are going conversational, and working code is becoming the differentiator. The docs that adapt show up where engineers work; the rest get skipped.
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