How VALR deflects 70% of support tickets when money is in motion

“In crypto, a support ticket is rarely just a simple question. Someone’s money is in motion, and they need an answer now, not tomorrow. Delivering on that promise at scale, especially inside a regulated business, is of utmost importance to us.”

Gianluca Sacco
COO, VALR
Challenge
Most support AI handles static questions like fee structures and password resets. VALR’s ticket volume looks nothing like that: deposits that have not reflected because an EFT was missing its bank reference, withdrawals held for compliance review, users stuck mid-way through KYC, accounts locked after a change to account details. Routing those to a human queue worked until 1.9 million registered users pushed the support team to capacity.
Solution
VALR unified its knowledge ecosystems into a single Kapa knowledge base grounded in 537 internal sources, then deployed that one engine across three surfaces: a deflector on the support.valr.com form, a widget on the website and help centre, and an internal assistant for the support team. Every answer arrives with inline citations, and when Kapa is uncertain it says so and hands the conversation to an agent with the full interaction history attached.
Results
~70% deflection rate on support form submissions
10,000+ conversations resolved in a single month
7,000+ unique users served across web, form, and internal channels
~4,000 tickets deflected per month, ~48,000 projected annually
660+ support hours saved every month
4 full-time equivalents redirected to complex cases
THE CHALLENGE
High-stakes support at scale
THE SOLUTION
One engine across multiple surfaces
Performance metrics
Key results and impact
What's next
“Preparing for VALR’s next ten million users doesn't mean just hiring more agents anymore. Thanks to Kapa, we can automate repetitive inquiries and equip our team with a reliable AI knowledge base, allowing us to scale exceptional customer service without compromising on trust.”

Gianluca Sacco
COO, VALR